Samuel Kwame Boadu, Chief Executive Officer (CEO) of SamBoad Business Group Limited – a financial, services and business solution provider – has expressed optimism to grow his firm to meet future expectations.

This follows the company’s recent expansion into food delivery services with Bolt Food and other media-related contracts won by his firm. He said this in a media interview.

Recounting how SamBoad started, Mr. Boadu said there was no stage of the company’s growth that was not met without challenges, especially customer and investors’ perception, but that at every stage, but with perseverance, they were resolved with corporate strategy.

Mr Boadu was happy to have built a successful business as a young man in an era where the entrepreneurship arena is predominated by old people.

“When we started SamBoad, we were fairly young and it was difficult to get people persuaded that boys as young as us could be trusted with people’s hard-earned investments.

“We did not have any long history of work experience in courier or business as a whole nor had we inherited some huge capital to show. Hence inducing confidence in the investors was a herculean task. It was a difficult thing to get customers and investors to believe in us. Even competition wrote us off as they felt we did not have what it takes to run such a business,” he said.

He added that together with subsidiaries and affiliates, SamBoad has provided direct employment to about 250 people and serves a clientele base in excess of 20,000.